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Search Engine Optimisation:

Using An Agency vs DIY

Increasing Popularity of the Internet

The internet is becoming an increasingly important part of our lives:

• Over 60% of people in the UK have internet access
• We make 1 billion online searches a day in the UK
• Global online retail sales amounted to £39.5 billion in 2005

Increasing Online Competition

However, inevitably increasing popularity leads to increasing competition.

There are currently around 12 billion web pages on the internet with 10 million being added daily- and which are all competing for traffic.

So with this many websites out there, how do you make sure yours stands out from the crowd? For many companies, the answer lies in search engine optimisation.

How Search Engine Optimisation Can Give You a Competitive Edge

Search Engine Optimisation is all about making changes to your website to try and get a high ranking in the natural (un-sponsored) search engine results for a particular search term.

Having a high search engine ranking can help you attract a huge amount of targeted traffic to your website.

This is because by optimising your website for a particular search term you are able to attract people who are actively looking for your products and services.

The question is are you better off using an agency or optimising your website yourself?

The Case for Using an Agency

The main advantage of using an agency to optimise your website is that you are able to take advantage of their experience.

It also means that you can get on with other things whilst someone else manages your campaign for you.

Most importantly, you are likely to get better results than if you try and optimise your site yourself because the agency will use the most up to date methods possible.

Find out more: Search Engine Optimisation Service

The Case for Doing it Yourself

Using an agency to optimise a website for you can be expensive. Furthermore, because no-one can guarantee top rankings you cannot be sure that you will get a good return on your investment.

Although the art of optimisation takes years to learn, you can get training at a reasonable price so that you can manage your campaign yourself, with confidence.

To give you an example of costs, we offer public training courses at £295 per person and in-company training days (where we come to your offices and train your employees) for £945 per day.

Find out more: Public Training Courses and In Company Training Days

This works out at a lot cheaper than hiring a professional to run a campaign for you and limits your risk considerably.

Do you have any feedback that you'd like to share about this article or any questions that you'd like answered?

Let us know!

Send comments to newsletter@semsconsultancy.co.uk

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Re-Publishing Information

Please feel free to publish any of these articles on your websites.

If you do so, please include the following 'about the author' box:

Victoria Selman is the founder of SEMS Consultancy- an internet marketing consultancy specialising in search engine optimisation. SEMS Consultancy prides itself on offering a personal, reliable and cost effective service for those looking to establish or promote an existing online business.