Public SEO Training Course

'I thought the presentation was superb, some useful tips and great to share ideas.'

Etta Parkes, Graduate Employment and Training Coordinator

One Day SEO Workshops

Our public SEO training course is a one day intensive and interactive workshop.

We use real time case studies, practical exercises and lecture style presentation to help participants understand the latest and most effective SEO techniques.

Each SEO training day is led by one of our senior optimisation consultants.

On our SEO training days you will discover the tools and methods used by leading SEO professionals to help you climb to the top of the rankings.

'I would just like to say thank you, for such an informative and interesting course today'

Marie Firth, TBG Learning

Get Training From Qualified Experts

Each SEO training day is led by one of our highly experienced senior optimisation consultants.

These consultants have managed SEO projects for a broad range of companies around the world and have years of optimisation experience.

As a result they have extensive and practical knowledge of what SEO techniques really work.

'Thank you for your time today. It was obvious that you knew your topic and we picked up many interesting ideas from it.'

James Brown, Birmingham Disability Resource Centre

Course Outline

A. Introduction to SEO

• The importance of SEO
• Understanding search engine user behaviour
• How search engines work
• How search engines rank sites
• Key characteristics of Google, Yahoo and MSN
• The basic structure of a web page

B. Choosing Your Keywords and Phrases

• How to mine for keywords
• How to evaluate your competition
• Selecting keywords and phrases

C. Web Page Optimisation

• Adding titles and meta tags
• How to write optimised copy
• How to develop optimised coding

D. Web Site Optimisation

• How to create a search engine friendly site structure
• Creating a search engine friendly design

E. Spam

• The dangers of spamming
• What to avoid

F. Link Building

• How link popularity works
• How to evaluate competitor sites
• How to get sites to link to yours
• How to manage your link building campaign

G. On-Going Optimisation Management

• Monitoring your rankings
• Getting the most out of web statistics

“Just dropping you a line to say how inspirational I found the workshop on Friday. I felt your delivery very empowering and left feeling energised.”

Jacqui Lee, Delegate

Course Cost

Our internet marketing courses cost £295 plus VAT per delegate.

To reserve your place on our next internet marketing course or for more information please contact us